Where is your offer’s audience

by Alfredo Zucchi

The Audience for your offers

One of the best and seemingly fastest ways to promote your CPA offers to an ideal audience is by knowing where the audience is. It might sound like a no brainer, but there are countless CPA publishers out there who don’t have a clue that this is something that can (and has to!) be done.

It is not only because they should know their audience by the type of offers they promote and the quality of categories, but it is also not because they think that their offers will be discovered by force of pure keyword search alone.

Sadly, the truth is that the majority of CPA publishers rely only on keyword searches to make their offers discoverable to their ideal audience. They “know” the audience is there, they just don’t know exactly who is responding to their campaigns.

The consequence of this line of thought is that advertising budgets can easily go where they shouldn’t. As a publisher, you’d be overspending on prospects that just won’t convert. The fact that somebody visits a website where your offers are promoted does not mean that he will click on your ad, and, more importantly, complete the action required to get you paid.

By knowing where your audience comes from, you will learn how to effectively adjust your budget and successfully target the people that are more likely to be interested in your offer.

The audience is found online

An easy answer to question would be: the audience is found online. Yes, your offer’s audience is all around the internet, but everyone is on the internet getting inside the sites that you use to run your ads on, clicking over your offer and not converting.

To refine that answer, we need to take a deeper look at the question, reframing it as: Where does your audience hang out online? What places are most likely visited by the kind of people that would click on your offer?

More importantly, where do the people who are most likely to complete the desired action on your offer hang out? To find that out, it is as simple as knowing where your audience reads its news, gets its entertainment, and make its purchases.

To summarize the last point, you need to find out where your audience meets its needs. Follow us  in this article and try the strategies for yourself that we will disclose in detail.

Keyword Research

First, let’s start with the basic premise of a keyword search. That is the simplest way of finding out where you will find your audience. When we told you that publishers were relying on keyword searches to get their offers discovered, we meant that publishers tend to leave that task to prospects.

That is not the way it works. You conduct keyword research yourself and extract information from it. We recommend you start by using Google as your search engine of choice, but this will greatly depend on through which advertising networks you’ll be running the ads for your campaign.

As an example, we will be running a campaign for a gaming related CPA offer. What you do now is to study in detail the content of your offer. What’s the name of the game, product or gaming related service being offered? What’s its tagline? Are there any words in its description that cater exclusively to your offer?

A basic example would be to enter one of those words into a Google search. You can use this same strategy with basically any word that you’d like to research. What you need to do is conduct proper research and extract the best information that you can use.

Enter the word “gaming” on Google and watch the top results from the first page. These are the words that we advise you check out. In your search, you will find words related to your search, and, that derive to broader searches, leading you to a broader segment of your audience.

Enter each site and recent news article to learn what you should be doing next. What you want to get from this is trending, hot topics and high ranking information. When you find the individual keywords that you’ll be likely using in your campaign, research them, too.

For our example, these words could be “online gaming”, “free online games” and “multiplayer games”. Now, how do you use these words to find the places where your audience hangs out online? You do this by going on the sites that Google gives as a result of entering said keyword.

When you enter the sites from your results, you will find yourself opening new tabs and accessing new pages, reading lots of articles, checking many videos and seeing lots of different ads. This is the user experience to which your audience is used to, and you have to find a way to adapt it to your ads.

To put it another way, you have to find a way to adapt your campaign to this same user experience. There are many factors to it, including the page surfing patterns that each site leads you to follow, influencers on social media, demographics, etc.

That information will tell you the most common web surfing habits of your audience, and the best strategies to leverage it are yours to develop.

Share this article

Leave a comment

Your email address will not be published. Required fields are marked *